Set within Colorado's Roaring Fork Valley, at the base of the majestic Mount Sopris, True Nature is a sanctuary offering yoga studios, spa, café, garden, & kiva.
When True Nature founders Eaden and Deva Shantay approached us, we were amazed at the offerings of True Nature’s facilities. A truly magical place was in major need of a visual rebrand that matched the experience. At the time True Nature’s visual brand included the seed of life sacred geometry and not too much more. While a wonderful and meaningful symbol, it was not own-able and could easily be seen as the logo for hundreds of other like-minded businesses. We presented them with a new logo with the same spirit as the old mark, but with its own story to tell. Along with the new logo, we provided True Nature with a complete visual language and updated communications suite.
The icon we developed for True Nature is an evolution on the seed of life, True Nature’s previous mark. While a perfectly fine icon, the seed of life is commonly used and is not something that can be truly own-able or unique to the True Nature brand.
In creating the new mark we looked at the construction of the seed and how it is created using a series of equally sized rings overlapping to create the sacred geometry. Turning towards nature we used radiating rings originating at the cardinal directions: North, South, East, and West (below) to form the framework of the mark. By connecting where each ring meets you are left with a unique symbol that feels familiar to the seed of life, but also an above view of a bloomed lotus flower or the repeated side view of an in process bloom. More subtly, the repetition of shapes from larger in the center to smaller on the outside is a visual representation of the echoing nature of an OM chant or singing bowls.
The icon is held in a slightly imperfect circle to not only compliment its shape, but to also celebrate the imperfections of nature.