Candor is a branding studio with an approach accessible to brands both large and small. We partner with our clients to understand their brands, build strategies to help them grow, and then act on those strategies with exceptional creative work. We believe in cohesive visual brands and can design everything to build one: logos, identities, websites, posters, publications, products, interiors, books, signage, and events.
Our clients are with us every step of the way. This reflects our belief that great brands are authentic brands and that authenticity can only happen when our clients can openly share their passions, ideas, and stories. Our job starts with listening.
Principal, Creative Strategist
For almost two decades, Jasmine has worked with established brands and small businesses in areas including brand strategy, integrated marketing, strategic planning, business development, creative direction, and digital strategy.
Jasmine is also the creator of the global workshop and lecture series, BrandHuman centering around the importance of building lasting relationships with one’s core constituencies through the exploration of the self. Takanikos also teaches a course she created called Centering Your Brand at PARSONS The New School of Design.
Principal, Creative Director
Michael has been designing brand experiences for over a decade for both internationally recognized companies to startups. His work has been published in books, blogs, and publications worldwide.
Michael is also a founding member of Meters for Mike, an annual charity swim advocating for brain trauma research and survivors. The race has become the largest open-water swim on the East coast, and continues to grow every summer.
BRAND Development, STRATEGIST
Andrea has a talent for fostering innovative thinking through authentic perception. Known for making meaningful connections, she has been interpreting and presenting seasonal trend forecasts for international teams at dozens of Fortune 500 companies for over a decade.
Tapping into her knowledge as a beauty and wellness expert, Andrea co-founded The Uplift Project event series in her native NYC. She loves exploring new practices for the mind, body and spirit, and spends free evenings at her favorite karaoke spots.
Health & Wellness
Undo Ordinary Magazine
Los Logos Volume 7
The Washington Post
Under Consideration: Brand New