PIEL is a Colombian swimwear brand creating women's bathing suits with a focus on quality and seamless craftsmanship, proper fitting, and sexy and fun designs. We created a multi-layered visual brand to support PIEL's brand values. A "P" monogram that pulls inspiration from curling waves and spiral seashells is evocative of the beach and ocean. It also has no discernable beginning or end, a subtle nod to the seamless nature of the bathing suits. The main wordmark has qualities that fit in with a high fashion visual landscape, while a loose and delicate script plays the role of a fun graphic element, communicating movement and fluidity. We also created a pattern inspired by ancient Colombian artwork to pull in the inspiring culture.
PIEL's production and launch has been placed on hold, but the following is the branding that Candor has established so far.