Clarity Credit Analysis
Clarity Credit Analysis offers exactly what the name implies: credit analysis. Clarity examines potential relationships between borrowers and lenders by analysing multiple factors, often which are unique with each deal. With their expertise, Clarity is able to provide their clients with a clearer direction when considering lending capital. We wanted to capture this role as a navigator with an icon inspired by a chess board, a compass, and directional arrows, as well as a diamond for clarity and wealth. Paired with more traditional typography and a rich color palette of oceanic blues, the visual brand acknowledges the level of trust Clarity asks of their clients and suites a firm with over 20 years experience in its field.